How Much Does a Rebrand Cost in Kenya?

Our projects range from KES 30,000 (~$300) to KES 3,000,000 (~$30,000). In the Kenyan market, however, branding and rebranding ranges from KES 500 on a freelance platform to KES 10,000,000 (~$100,000) at a strategy-led agency, and the difference in what you get is enormous.

What the Market Actually Looks Like

There is no fixed price for a rebrand in Kenya. What you pay depends on who you hire, what they are actually selling you, and how much value the brand needs to create for your business. Before you look at any single agency’s pricing, it helps to understand the full landscape.

At the lowest end, platforms like Fiverr list designers offering logos from KES 500 (~$5) to KES 600,000 (~$6,000). The range is that wide because the work is that different. A KES 500 logo is typically a stock icon with your business name placed next to it. A KES 600,000 Fiverr engagement is closer to a comprehensive brand identity project delivered remotely by an experienced designer.

Local freelancers in Nairobi typically charge KES 5,000 (~$50) to KES 50,000 (~$500) for logo and visual identity work. They are often skilled designers, but the work is usually execution-led. You bring the direction and they execute it. There is rarely a strategic layer.

Mid-level design studios in Nairobi, the agencies with five to fifteen staff and a proper client process, typically start from KES 100,000 (~$1,000) and can reach KES 500,000 (~$5,000) depending on scope. You get more rigour here: a brief, some discovery, a structured delivery process.

At the upper end, established strategy-led agencies and the global network agencies operating in Kenya, firms like Ogilvy Africa and the WPP-ScanGroup companies, work with budgets that often start at KES 500,000 (~$5,000) and scale well beyond KES 3,000,000 (~$30,000) for comprehensive rebrands tied to large corporate accounts.

That is the market. Where does Kenyan Grafik sit in it?

We are a strategy-led boutique studio. Our projects range from KES 30,000 (~$300) to KES 3,000,000 (~$30,000), with most clients landing between KES 150,000 (~$1,500) and KES 800,000 (~$8,000). That puts us above the freelancer tier and alongside the serious mid-market studios, but our approach is structured around the same strategic rigour as larger agencies, without the overhead of a 50-person team being passed on to you.

What You Are Actually Paying For

The reason pricing varies so widely is not because agencies are pulling numbers out of nowhere. It is because branding is not one thing. And the value it creates is not the same for every business.

Imagine two businesses. The first is a small events company on Ngong Road that has been running for two years. They have regular clients, solid word of mouth, and need a cleaner brand to look more professional on their proposals. The second is an established legal firm in Upper Hill with twenty lawyers, about to pitch for a long-term corporate retainer with a listed company.

Both need a rebrand. But what that rebrand creates, in financial terms, is very different. For the events company, a sharp brand builds credibility and helps them charge more per event. For the law firm, the brand is directly connected to whether a major client trusts them enough to sign a long-term contract. The stakes are different. The value being created is different.

This is what value-based pricing means in practice. We price based on what the rebrand creates for your specific business, not on how many hours we spent in front of a screen. [Why We Don’t Have a Rate Card (And What We Do Instead)] explains this in full.

There is also a risk dimension that most founders underestimate until it is too late.

When PepsiCo rebranded Tropicana in 2009, they changed the packaging design on one of their flagship juice products. Consumers did not recognise the product on shelves. Sales dropped nearly 20% in less than two months. PepsiCo reversed the rebrand within weeks of launching it, at a reported loss of tens of millions of dollars.

That story matters here because risk scales with business size. A rebrand that does not land for an early-stage startup costs you time and some money. A rebrand that loses client goodwill for a firm billing KES 5,000,000 (~$50,000) a month can cost far more than the rebrand itself. The larger the business, the more critical it is that the rebrand is grounded in proper strategy, not just good-looking design. That is part of why serious businesses pay more for branding. Not because agencies overcharge them, but because the cost of getting it wrong is proportionally higher, and they know it.

The Philosophy Behind the Investment

We believe that the seed you plant determines the crop you harvest.

A KES 5,000 logo is not a bad decision simply because it was cheap. It is a bad decision if your business is at a stage where a serious brand investment would unlock growth that far exceeds what you spent. The money you save on branding today can cost you multiples of that in missed contracts, underpriced services, and clients who chose a competitor because that firm looked more credible.

Once we have had an honest conversation about where your business is and what the rebrand needs to achieve, we will always encourage you to invest as much as makes sense for your stage and goals. Not because we benefit from larger projects, but because underinvesting in your brand at the wrong moment has a real, measurable cost. It just tends to be invisible until you look back.

That said, not every business needs a KES 1,000,000 (~$10,000) rebrand right now. If you are early stage, a focused foundation engagement can give you what you need to move forward without overspending before the revenue justifies it. What matters is matching the investment to the actual moment the business is in.

What the Range Looks Like in Practice

At our lower end, KES 30,000 to KES 100,000 (~$300 to ~$1,000), we work with early-stage service businesses that need a clear brand foundation before they can grow with confidence. The scope is tighter, but the strategic thinking is still there.

In our middle range, KES 150,000 to KES 800,000 (~$1,500 to ~$8,000), you get a comprehensive rebrand: strategy, full identity design, and implementation across your key touchpoints. This is where most of our clients land, and where the most significant commercial impact tends to happen.

At the higher end, KES 1,000,000 to KES 3,000,000 (~$10,000 to ~$30,000), we are working with businesses where the brand directly affects large contracts, senior recruitment, or repositioning in a competitive market. The strategy layer is deeper, the scope covers more touchpoints, and the implementation is more extensive. [What Do You Actually Get for Your Rebranding Investment?] breaks down exactly what sits in each tier.

Every proposal we send includes three options, so you can make an informed decision about what level of investment makes sense for where your business is right now. No one gets handed a single number and told to take it or leave it.

The factors that move the number up or down within those ranges are worth understanding before you start any conversation. [What Actually Affects the Cost of a Branding Project?] covers that in detail.

Where to Start

We do not have a price list on our website, and that is intentional. A price list would force your business into a box that probably does not fit.

The conversation starts with a short inquiry form. It takes about three minutes and gives us enough context to understand where your business is, what you are trying to achieve, and whether we are the right fit for this moment. From there, we either move into a proper value conversation or we tell you honestly if the timing is not right. No wasted calls.