What Is the Rebranding Series?

The Rebranding Series is our public demonstration of strategic thinking. We take well-known Kenyan brands, redesign them, explain every decision, and publish the work. No client brief. No commission. Just the process, made visible.

A gallery-style interior wall with two large brand prints mounted side by side on deep charcoal, a dated mark on the left, a sharp modern version on the right

What It Actually Is

We take brands that Kenyans recognise and publicly rebuild them from a strategic starting point. Not as client projects. As demonstrations of how we think.

The series has covered businesses across a range of sectors and sizes: law firms like Kaplan and Stratton, travel operators like Pollmans and Somak, healthcare brands like Goodlife and Smart Gyms, interior design firms like Planning Interiors, and real estate businesses like AMG Realtors. Each one is approached the same way a paid project would be: a strategic diagnosis first, then visual exploration, then a full redesign with the reasoning documented at every step.

The before is shown. The strategic brief is explained. The design decisions are walked through. The after is presented. Everything is published openly on Instagram, LinkedIn, and TikTok.

Why We Do It

The branding industry in Kenya is largely invisible to the people it is supposed to serve.

Agencies work in private. Clients see the finished product, sign off on a logo, and move on. The strategic thinking that produced the work, the diagnosis of what was wrong, the positioning choices that drove the visual decisions, none of that is ever shown. Business owners are left to evaluate outputs without any basis for understanding what made them good or whether a different strategic choice would have produced better results.

The Rebranding Series inverts that. Every piece we publish shows not just what a brand can look like after strategic work, but why specific decisions were made. Why this colour system rather than that one. Why this typographic direction signals the right things for this category. Why the old logo was not just dated but was actively communicating the wrong things to the wrong people.

This is intentional education, not content for its own sake. We believe that a business owner who understands why good branding works is better equipped to invest in it and to evaluate the work they receive. The series is part of how we build that understanding publicly.

What You Can Learn From Watching It

You do not need to be planning a rebrand to find the Rebranding Series valuable. You need to be curious about what makes brands work.

Watching it closely, you can see how a brand problem is diagnosed before a single design decision is made. You can see what a strategic brief looks like translated into visual form. You can see how a colour system shifts the emotional register of a brand entirely. How typography signals professionalism, warmth, precision, or authority depending on the choices made. How the gap between what a brand currently communicates and what it could communicate becomes visible in a direct before-and-after comparison.

These are not abstract principles. Each episode shows them applied to a specific Kenyan business in a specific competitive context, which makes the learning far more relevant than a general article about brand theory. [What Is Strategy-First Branding?] and [The C4 Brand Pillars Framework: How We Build Brands That Last] explain the frameworks behind what you are seeing when you watch the series.

What the Series Is and Is Not

These are conceptual rebrands. The businesses featured have not commissioned the work. We do not seek their permission before publishing, and we do not claim the resulting designs as their actual identity.

The series exists to demonstrate strategic and creative thinking, not to solicit clients or make claims about what those businesses should do. Some of the businesses we have featured have engaged with the work publicly. Some have reached out directly. The conversations that have followed have been their own, and we keep them private.

What we can say is that the series has generated genuine interest among the founders and leaders of businesses in Kenya who want to understand what professional brand thinking looks like when it is made transparent.

What It Means for You as a Potential Client

When you watch a Rebranding Series episode, you are seeing the same quality of strategic and creative thinking that goes into every paid project we take on.

The brief is conceptual. The process is not. The diagnosis, the strategic direction, the visual exploration, the rationale behind every significant decision: all of it is identical to how we work on a commissioned project. The only difference is that in a paid engagement, the strategy is built around the specific research, customer interviews, and competitive analysis for that business rather than our own external assessment.

If you watch the series and you like what you see, you are looking at what your rebrand could look like. Not visually, the design for your business would emerge from your specific strategy, but in terms of the quality of thinking and the rigour of the process that produced it.

That is the honest purpose of the series. It is the most transparent thing we can offer a potential client before the first conversation: the actual quality of our work, explained in full, on a brand they already know. [How a Strong Brand Protects Your Profit Margins] shows the commercial case for what the series makes visible creatively.

View the full Rebranding Series and follow along on Tiktok, Instagram and LinkedIn where new rebrands are posted regularly.

See the Rebranding Series

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