What Happens on Our Discovery Call?

Before any call happens, you submit a short Inquiry form and we review whether the project is a fit. If it is, we invite you to book a call. Here is what that call looks like and how to make the most of it.

A premium outdoor café table in Westlands Nairobi, a smartphone with an active call on the dark stone surface, an empty chair pulled back

The Form Comes First

A lot of agencies will book a call with anyone who asks. We do not work that way.

Before a discovery call happens, you submit our Inquiry form. It takes about three minutes. We review it, usually within the hour, and make a decision: is this a genuine fit? If it is, we send a message with a link to book via cal.com. If it is not, we say so directly. No call happens until we have made that assessment.

This is not bureaucracy. It protects your time as much as ours. A call where the scope is too early, the budget is significantly misaligned, or the business type is outside what we do well is not useful for anyone. The form filters that out before anyone blocks time in their calendar.

What the form collects is straightforward: your business name and what you do, the brand challenge you are facing, your budget range, your timeline, the scope you are anticipating, what success would look like for this project, and the best email to reach you on. That context means we come to the first call already oriented to your business rather than gathering basics in the first fifteen minutes.

What the First Call Actually Looks Like

The discovery call is not a sales pitch. There is no deck. No case study walkthrough. No pressure.

It is a conversation. We ask questions. We listen. The call typically runs 30 to 45 minutes, and most of that time is us trying to understand your business, your market, and the problem your brand needs to solve.

The questions we ask usually move in this direction: what does the business do and who does it serve? What is the current brand doing well, and where is it falling short? What has changed in the business that makes this the right moment for a rebrand? What does success look like in twelve months? What does the competitive landscape look like, and where do you want to be positioned within it?

These are not trick questions. They are the questions that allow us to build a useful proposal rather than a generic one. [The Complete Branding Process, Step by Step] explains how what we learn in this conversation shapes everything that follows.

What to Come Prepared With

The more honest the conversation, the more useful it is. You do not need polished answers. You do not need a brief or a mood board or a folder of competitor logos.

What helps is clarity on a few things. A genuine sense of what is and is not working with the current brand, even if you cannot fully articulate why. An honest read on the business: what kind of clients you want to attract, what fees you want to charge, where you want to be in two or three years. And some idea of timeline and investment range, even if it is approximate.

If you are uncertain about scope or budget, say so. That uncertainty is useful information. It tells us where the conversation needs to go. [What to Prepare Before Starting a Branding Project] has a practical guide for getting yourself ready before the call.

What We Are Listening For

We are listening for fit. Not just whether the budget works or the timeline is realistic, though both matter. We are listening for whether there is enough strategic clarity and founder engagement to make a rebrand land properly.

The rebrands that produce the best results are the ones where the founder is genuinely present in the process: available for strategy sessions, honest in their feedback, and clear about what they are trying to build. That quality of engagement is not something you can see in a form submission. It comes through in a conversation.

We are also listening for red flags that would make a project difficult: a founder who wants to outsource all the thinking, unrealistic timelines, or a fundamental mismatch between what they want to achieve and what the budget allows. We would rather surface those things on a call than discover them three weeks into a project. [How We Decide If We’re the Right Fit for Each Other] covers this in more detail.

What Happens After the Call

If the fit is there on both sides, we move into a brief discovery phase before presenting a proposal. The proposal comes with three scope options so you can choose based on what you want to achieve and what you want to invest. No one gets handed a single number.

If the fit is not there, we say so directly. Where we can, we suggest who might be a better match. We do not hold onto projects that are not right for us, and we do not keep potential clients in ambiguity.

One practical note before you book: the call happens on Google Meet. We encourage you to have your camera on. The person you are talking to is going to be close to your brand for the next several weeks, and a face-to-face conversation, even a remote one, builds a better foundation than a voice call.

Ready to start the conversation? The Inquiry form is step one. It takes three minutes and makes the first call significantly more useful for both of us.

Start a Project Inquiry

Related Articles