The Clarity Room 2 articles

After Your Project

What a rebrand looks like when it works, and how to protect the investment you have made.

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An open brand guidelines document on a dark walnut desk in Nairobi, pages tabbed with coloured markers and annotated with handwritten notes in the margins
No. 29 4 min read

How to Use Your Brand Guidelines in Day-to-Day Work

At the end of your project, you received a logo cheat sheet and brand guidelines to ensure correct usage. Yet, these documents are often filed away and forgotten. Months later, inconsistencies emerge. Wrong colors are used and logos are recreated... Simply because nobody consults the guide. This article is about changing that.

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