The Clarity Room 6 articles

During Your Project

Inside the process. What actually happens when you work with a branding studio, and what to watch for along the way.

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Three large printed stylescape direction sheets laid side by side across a dark walnut studio table in Nairobi, a laptop open at one end
No. 26 5 min read

What to Expect During the Design Phase

The design phase does not start with a logo. It starts with stylescapes. Understanding this distinction, and what comes after it, is the difference between a client who navigates this phase well and one who arrives at the end of it unsure how they got there.

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